CALIFORNIA & WASHINGTON – When a product arrives at market, it carries a story with it long before it ever reaches the shelf. But what truly sets it apart is not simply its journey—it’s the quality of its cultivation, the intention behind the investment, and a complex yet focused vision that ultimately defines its place at retail. As the largest stone fruit grower and marketer in the nation, Moonlight Companies is well known for its commitment to impactful, authentic processes that drive meaningful change in the category, resulting in a more compelling product on the shelf.

“This year, Moonlight is opening a new chapter, taking its commitment to community and environmental stewardship a step further through its strategic investment in regenerative agriculture,” Paul Mortanian, Sales Representative, shares with me. “As consumers seek a deeper kind of value—beyond price and even appearance, we are converting hundreds of acres to Regenerative Organic Certified® farming, reflecting a long-term commitment to soil health, responsible land stewardship, and the people who work in our orchards.”

This investment spans Moonlight’s core stonefruit categories, including peaches, nectarines, plums, and pluots, further reinforcing its commitment across the full portfolio.

As Paul explains, consumers want to feel good about what they’re buying, and retailers are increasingly under pressure to provide greater transparency around how food is grown.

“Our regenerative program provides a credible, third-party verified story, not just a claim. It gives consumers confidence in their purchase and gives retailers a clear point of differentiation at shelf. What makes it impactful is that Moonlight delivers this at scale, combining sustainability, social responsibility, and consistent supply,” Paul reflects. “For us, it’s not just about keeping up with where the industry is going; it’s about helping lead it. Regenerative agriculture is a natural extension of how Moonlight has always farmed. Long-term success comes from investing in the land, the people, and the process.”

Moonlight’s regenerative agriculture program formalizes that commitment through a higher standard, reinforcing the company’s focus on doing things the right way, supporting its people, and building healthier soil for the future. This effort demonstrates that responsible farming can scale without sacrificing performance—and that sustainability, quality, and consistency can go hand in hand.

The company’s acreage expands from California to Washington State, giving customers a diversity of growing regions and surety of supply.

Moonlight’s approach makes one thing clear: The future of stone fruit starts in the soil.